Marketing, Advertising and PR Jobs in Raleigh, NC
3 positions found
Description
What We're Looking For:
Meltwater is seeking a dynamic, results-oriented, and data-driven Field Marketing Manager to join our expanding Americas Marketing team supporting our new business organization. In this role, you will collaborate with the Field Marketing unit to devise and execute strategic events and campaigns, fueling inbound leads, and contributing to pipeline revenue for the sales team. As a key player in both the marketing and field sales teams, the Field Marketing Manager will report into the Senior Field Marketing Manager, Americas.
What You'll Do:
Manage and drive new business field marketing events and campaigns by developing and executing diverse events, mastering various marketing platforms, and coordinating the creation of all marketing assets for campaigns.
Act as the event expert for all marketing new business events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities that align with company goals.
Optimize outreach strategies and contribute to nurturing marketing leads effectively.
Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows.
Support and oversee various projects, including events, webinars, virtual events, email marketing, material productions, and third-party partnerships.
Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs.
Assist Meltwater's corporate marketing team in the planning and execution of our annual flagship Summit in NYC
Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact.
What You'll Bring:
* Bachelor's degree in Marketing, Business Administration, or related field.
* 4+ years of marketing experience in a B2B/SaaS company.
* 2+ years of experience in field marketing
* Proven success in developing and executing end-to-end marketing strategies that resulted in significant lead generation and revenue growth for B2B/SaaS companies.
* Strong experience in client and prospect communications, acquired from either sales or marketing roles.
* Excellent written and verbal communication skills.
* Track record of effectively collaborating with and influencing cross-functional marketing and sales teams, fostering a culture of teamwork and innovation
* Committed to building strong internal partnerships and driving alignment between marketing and sales teams.
* Proven drive and a continuous learning mindset.
* Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and manage multiple complex projects concurrently.
* Understanding of field business and target audiences.
* Marketo and Salesforce experience is a plus
* Excellent written and verbal communication skills
* Legal authorization to work in the country of hire is mandatory for this position.
* An ability to think big-picture while delivering on the details
What We Offer:
* Enjoy flexible paid time off that allows you to have an enhanced work-life balance
* Excellent medical, dental, and vision options
* 401(k) matching, life insurance, commuter benefits, and parental leave plans
* Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
* Energetic work environment with a hybrid work style, providing the balance you need.
* Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
* Compensation overview: Base Salary of $85,000 - $115,000 USD per year + 10% quarterly bonus subject to the terms of the applicable bonus plan.
Our Story
At Meltwater, we believe that when you have the right people in the right environment, great things happen.
Our best-in-class technology empowers our 27,000 customers around
the world to make better business decisions through data. But we can't do that without our global team of developers, innovators, problem-solvers, and high-performers who embrace challenges and find new solutions for our customers.
Our award-winning global culture drives everything we do and creates
an environment where our employees can make an impact, learn every day, feel a sense of belonging, and celebrate each other's successes along
the way.
We are innovators at the core who see the potential in people, ideas and technologies. Together, we challenge ourselves to go big, be bold, and build best-in-class solutions for our customers.
We're proud of our diverse team of 2,200+ employees in 50 locations across
25 countries around the world. No matter where you are, you'll work with people who care about your success and get the support you need to unlock new heights in your career.
We are Meltwater. Inspired by innovation, powered by people.
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
We may use AI to assist in aspects of our hiring process, such as reviewing candidate information and supporting evaluation activities. These tools are used only to assist our team through increased efficiencies. Every output continues to be reviewed by humans, and all hiring decisions are made by humans. We remain committed to evaluating candidates fairly, consistently, and in compliance with all applicable laws.
Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, and Raleigh, NC is seeking an Account Executive.
Gelia works seamlessly across the marketing continuum, driving lasting results for its regional, National, and Global clientele from its US offices. Since 1961, Gelia has earned a reputation for diving deep into our clients’ businesses to develop compelling customer-oriented campaigns.
Account Executives work directly with clients and Gelia team leaders from Creative, Media, Social, PR, Research, Digital, Marketing Automation and Analytics to deliver on the client’s strategic objectives.
In this role, the Account Executive will be responsible for helping to manage 360° Marking Programs for two of the agency’s B2B clients. The AE will serve as the key point of contact for execution of campaign tactics through paid and owned channels, regularly coordinating workflows through both internal resources and external partners. They will also be involved in the creation of video storytelling assets, assist with high-profile sponsorships and help coordinate regional event activations.
If you want to be involved in the type of marketing work that lifts your personal brand value to new heights, provides a clear path to advancement, and challenges you differently in year 1 than in year 3, Gelia is the place for you.
Qualified candidates should have:
- Bachelor’s degree
- Minimum 1-3 years agency account service, project management or corporate communications experience preferred
- Organizational and multi-tasking skills, with strong attention to detail
- Solid knowledge of MS Office including PowerPoint and Excel
- Self-starter, team-oriented, motivated, flexible
For confidential consideration, please forward your resume to Jay Irving, Associate VP of Human Resources and Administration at
Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, age, or national origin.
Company and BG Description:
Delta, founded in 1971, is a global provider of power and thermal management solutions. Its mission statement, \"To provide innovative, clean and energy-efficient solutions for a better tomorrow,\" focuses on addressing key environmental issues such as global climate change. As an energy-saving solutions provider with core competencies in power electronics and automation, Delta's business categories include Power Electronics, Mobility, Automation, and Infrastructure. The Industrial Automation Business Group category (IABG) leverages Delta's core strength in power & thermal and its key competencies of Design & Manufacturing to offer a specific subset of product technology, architecture portfolios, and system level solutions. The IABG portfolio includes a wide range of product platforms within Motor Control, Power Quality, Control, Visualization, Sensing, Networking, Robotics & Actuation, Servo Motion, and Mechatronics Sub-systems.
Position Purpose:
In this Product Manager role of Power and Thermal Product Management, you will be responsible for the success, vision, and strategy of the product(s) as well as understanding user needs, setting the roadmap, and working w/ engineering. The Product Manager will oversee the lifecycle of these products category to insure integrity and consistency in robust and resilient adoption. He/she will serve as the internal and external champion for the North America region within the Sales, Applications, Solutions, and Channel frameworks – Evangelizing the product, analyze & specify market needs, understanding industry problems, finding innovative solutions and establishing Go-To-Market plans for the product and the local the product owner, this role will require a high level of commercial judgement to achieve desired business outcomes. You will be responsible for creating strong working relationships & influence across executive leadership, product management, engineering and other functional groups to execute the strategy across Delta businesses, partners and customers. This role will also be responsible for identifying and managing potential partner relationships for the product ecosystem.
Job Objectives (What and Why)
Major Responsibilities/KPIs
Deliverables
Product Strategy
- Set Strategy and Vision of the product to align with business goals
- Define/Penetrate/Expand regions Focus verticals/markets & target customer profile
- Revenue projections 5+ years
- Build commercial & technical support networks, training programs and GO-TO expert systems
- ID Gaps & Partnership/M&A Opportunities
Product Management
- Local N.A. Region roadmap & growth initiatives
- NPI plan & execution for each series of products from GTM through migration & EOL
- Pricing structure
- Inventory control
- RMA process
Market Research
- Economic & trend information for the region
- Competitor information & critical analysis
- Product needs & VOC – Voice Of Customer (functional & certifications)
- Develop key processes to drive continuous improvement (CI)
New Business Development
- NBD Exploration
- Creation and deployment of Sales kit and playbook
- ID new targets list à Generate Leads à Develop into Opportunity
- Represent Delta at category related trade and standards organizations for networking, brand building, and opportunity innovation.
Support
- Sales tools including slide deck for commercial training & customer facing
- Documentation & Content (company website, delta pst, digital media)
- Factory & RD Liaison for Product
- Provide support at Trade shows & Promotional Events
Key Competencies/Behaviors/Strengths
- Technical and Commercial understanding of Power and Thermal Products
- Technical capability to understand the product and applications (what it is, where to sell it, how to compete)
- Communicate ideas to a team and see the bigger picture of how your work will be used by others in the organization
- Take responsibility, being comfortable with making decisions, and taking ownership of the role & the product
- Staying up to date with industry and business: marketing trends, customer demographics, technical advances, and competition
- Able to create steps necessary to achieve realistic results-oriented goals
- Skills: Research, Data Analysis, Planning, Communication, Cross-functional collaboration, Strategic thinking
Job qualification guidelines:
• B.S.E (EE, ME or related) & 5+ years' experience of related product experience AND product management methods
Product Management in power and thermal products involve a blend of strategic thinking, technical understanding, and cross-functional collaboration to deliver effective solutions that address the critical need for power and thermal products. It emphasizes understanding the technical challenges, market landscape, and customer needs to drive successful product development and growth.
- Power and Thermal Product Management focus on developing, managing, and optimizing products and solutions related to power supply converters, inverters and thermal products for cooling systems.
- Power Electronics Product Management: Established understanding in Power Electronics in the AC/DC converter, DC/DC converter, DC/AC inverter, battery knowledge, Industrious Battery Charger, AC and DC Motor Drives for various industries including Industrial Logistics, E-mobility, Energy, Agriculture, Medical, Lighting and Automation.
- Thermal Management: Established understanding the DC axial Fan, EC Fan, Liquid Cooling Solution, HPAM, Pump device, Solenoid products in the mentioned industries.
- Product Development: Incorporating power and thermal development with engineering teams is critical for preventing failures, ensuring safety, and enhancing customer satisfaction.
- Market Growth: The Power and Thermal management is driven by increasing demand from various industries, including e-mobility, new energy power. To incorporate with internal teams to set the increasing revenue goal.
- Product vision and strategy: Defining the long-term vision, strategy, and roadmap for power and thermal management products.
- Cross-functional collaboration: Working closely with engineering, design, marketing, and sales teams to ensure successful product development and launch.
- Technical expertise: Communicating technical information effectively and understanding the technical details of the products.
- Data analysis: Utilizing market data to make informed decisions about product development, positioning, and marketing.
- Aligning with business goals: Ensuring the product strategy is flexible enough to accommodate changing business objectives.
- Familiarity with industrial market segments such as: Appliance, Food & Beverage, Material Handling, Off-road vehicles, CNC machines, Energy, Packaging, Oil & Gas.
- All Levels
- Ability to understand a customer needs and to probe for answers, and then determine a solution and advocate that solution to the customer
- Effective presentation skills in front of customers
- Able to travel out of state and country 20-30%
- Detailed and results oriented with a strong sense of initiative in tackling tasks
- Ability to manage multiple projects and activities at one time
- Strong commitment to teamwork and the success of others
- Develop and maintain relationships
- Highly motivated self-starter with time management skills
- Ability to adapt to Delta's unique and dynamic culture
- Trustworthy and ethical
- Mandarin speaking ability a plus
