✓ Marketing, Advertising and PR ✕ Clear
Marketing, Advertising and PR Jobs in Monroe Green County, WI
2 positions found
C
Marketplace Performance Marketing Strategist
✦ New
Salary not disclosed
Are you passionate about driving profitable growth through marketplace advertising? Do you thrive in fast‑moving environments where performance data turns into real-time decisions? We’re seeking an experienced, results‑driven Marketplace Performance Marketing Strategist to lead strategy, execution, and optimization across Amazon, Walmart, and Target+.
In this role, you’ll own end‑to‑end advertising performance across multiple brands (food & nonfood) and fulfillment channels (FBM/Premium, FBA), improving TACoS and scaling efficient revenue.
What You’ll Do: Responsible for leading strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+.
Manage a variety of brands (food & nonfood) and channels (FBM/Premium, FBA, etc.) within the Marketplaces.
Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue.
Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results.
Own end to end advertising performance, from campaign planning through analysis and reporting.
You’ll also be responsible for: Campaign Strategy & Execution (40-45%) • Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
• Conduct ongoing keyword research, bid optimization, and audience segmentation • Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
Performance Management (30-35%) • Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
• Identify new opportunities for growth through competitive analysis and category research.
• Develop and execute testing strategies to measure incremental value of advertising investments.
Analytics & Reporting (20-25%) • Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
• Communicate results clearly to leadership and cross functional partners.
• Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
• Document campaign changes, optimization decisions, and test results Cross Functional Collaboration (5-10%) • Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
• Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
Optimization & Innovation (5-10%) • Stay current on Amazon platform changes, best practices, and beta programs.
• Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.TO BE COMPLETED BY RECRUITER]
In this role, you’ll own end‑to‑end advertising performance across multiple brands (food & nonfood) and fulfillment channels (FBM/Premium, FBA), improving TACoS and scaling efficient revenue.
What You’ll Do: Responsible for leading strategy, execution and optimization of Marketplace advertising to include platforms such as Amazon, Walmart, and Target+.
Manage a variety of brands (food & nonfood) and channels (FBM/Premium, FBA, etc.) within the Marketplaces.
Optimize ad spend while improving TACoS, driving efficient customer acquisition, and scaling profitable revenue.
Build campaigns, optimize bids and targeting, analyzing performance and documenting learnings to continuously improve results.
Own end to end advertising performance, from campaign planning through analysis and reporting.
You’ll also be responsible for: Campaign Strategy & Execution (40-45%) • Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
• Conduct ongoing keyword research, bid optimization, and audience segmentation • Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
Performance Management (30-35%) • Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
• Identify new opportunities for growth through competitive analysis and category research.
• Develop and execute testing strategies to measure incremental value of advertising investments.
Analytics & Reporting (20-25%) • Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
• Communicate results clearly to leadership and cross functional partners.
• Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
• Document campaign changes, optimization decisions, and test results Cross Functional Collaboration (5-10%) • Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
• Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
Optimization & Innovation (5-10%) • Stay current on Amazon platform changes, best practices, and beta programs.
• Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.TO BE COMPLETED BY RECRUITER]
C
Merchandising Manager - Electronics
🏢 Colony Brands, Inc.
Salary not disclosed
Join our team as an Electronics Merchandising Manager and lead the development of strategic, seasonally relevant product assortments across our consumer electronics and accessories portfolios.
In this role, you’ll drive business growth by optimizing category performance, building strong vendor partnerships, and collaborating cross functionally to bring innovative, in-demand products to market.
Your expertise will help shape compelling, customer focused assortments that keep our electronics offering competitive, relevant, and exciting.
What You’ll Do: The Merchandising Manager is responsible for developing compelling product assortments in the electronics category that align with strategic and financial goals.
This role involves leading assortment architecture, engaging with vendors to drive product selection, and negotiating key business terms such as MOQs, costs, and timelines.
The manager uses analytics, market insights, and brand direction to ensure assortments meet customer expectations for style, price, and placement.
Collaboration across cross-functional teams is essential to support execution.
In addition, you’ll: • Monitor market trends and competitive activity to inform product and category decisions.
• Develop merchandising strategies that align with seasonal financial goals and customer acquisition targets.
• Partner with Planning to build and analyze seasonal financial plans, adjusting pricing and promotions as needed.
• Lead end-to-end assortment planning, including vendor negotiations, and KPI analysis.
• Collaborate with divisional leaders to plan and execute catalog assortments.
• Communicate product features and benefits to creative teams for accurate and compelling presentation.
• Lead cross-functional teams and mentor a Product Assistant to support merchandising execution.
In this role, you’ll drive business growth by optimizing category performance, building strong vendor partnerships, and collaborating cross functionally to bring innovative, in-demand products to market.
Your expertise will help shape compelling, customer focused assortments that keep our electronics offering competitive, relevant, and exciting.
What You’ll Do: The Merchandising Manager is responsible for developing compelling product assortments in the electronics category that align with strategic and financial goals.
This role involves leading assortment architecture, engaging with vendors to drive product selection, and negotiating key business terms such as MOQs, costs, and timelines.
The manager uses analytics, market insights, and brand direction to ensure assortments meet customer expectations for style, price, and placement.
Collaboration across cross-functional teams is essential to support execution.
In addition, you’ll: • Monitor market trends and competitive activity to inform product and category decisions.
• Develop merchandising strategies that align with seasonal financial goals and customer acquisition targets.
• Partner with Planning to build and analyze seasonal financial plans, adjusting pricing and promotions as needed.
• Lead end-to-end assortment planning, including vendor negotiations, and KPI analysis.
• Collaborate with divisional leaders to plan and execute catalog assortments.
• Communicate product features and benefits to creative teams for accurate and compelling presentation.
• Lead cross-functional teams and mentor a Product Assistant to support merchandising execution.
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