Marketing, Advertising and PR Jobs in Lowell, AR

Account Director

As Account Director, you will serve as a strategic driver responsible for developing and activating retailer-specific strategies that align brand goals with sales realities to fuel business growth. You’ll leverage your deep knowledge of retailer ecosystems to inform client planning, guide internal teams, and help bring to life retail programs that truly convert.

This role bridges insights, strategy, and execution—ensuring our clients show up meaningfully and effectively within key retailers across the commerce landscape.

Key Responsibilities:

• Retailer Strategy Development: Lead the creation of retailer-specific plans rooted in shopper behavior, retailer priorities, and brand objectives.
• Client Integration: Partner with client leads to embed retail thinking into business planning cycles, program briefs, and activation roadmaps.
• Retailer Knowledge: Act as a subject matter expert on priority retailers and RMNs, ensuring internal and client teams stay ahead of retail platform changes, seasonal priorities, and innovation.
• Cross-Functional Leadership: Collaborate across commerce media, creative, shopper, and sales teams to ensure alignment and integration of strategy across the full funnel.
• Plan Ownership: Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives.
• Internal Enablement: Provide guidance to internal teams (e.g., media, creative, marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations.
• Measurement & Optimization: Work with RMNs, Vendors, and analytics partners to define success metrics, evaluate impact, and recommend plan optimizations.
• Team Support & Growth: Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency.

What You Bring:

• 6-9 years of experience in shopper marketing, retail strategy, CPG, or retail media
• Solid understanding of key U.S. retailers (Wal-Mart, Target, Sam's, Costco, BJ's) and their media and commerce ecosystems
• Ability to connect brand strategy to retailer expectations and sales goals
• Strong storytelling and presentation skills—able to simplify complexity and influence stakeholders
• Experience working in or with cross-functional teams (e.g., sales, media, insights, creative)
• Strategic mindset with attention to detail and a bias for action
• A collaborative spirit and passion for helping brands win in retail

Why Join Us:

We are building a best-in-class retail consultancy to help brands grow through smarter, retailer-led strategies. As Director, you’ll play a vital role in shaping how we partner with clients, navigate the evolving retail landscape, and turn opportunity into performance.

What we offer:

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off

WHO IS 7 BREW...

7 Brew is a rapidly expanding drive-thru beverage experience with over 650 locations across 38 states in the U.S. We are one of the fastest-growing QSR brands in the world, with plans to open more than 400 additional domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast, friendly customer experience. At 7 Brew, we believe in cultivating kindness one tasty drink at a time. We've built a vibrant, energetic work environment where team members can thrive, grow, and have fun while delivering exceptional service.

WHAT'S BREWING IN THIS ROLE...

The Manager, Guest Performance & Analytics will manage and execute the guest analytics function across digital experience, media, and loyalty/CRM for online and in stand performance. This role is responsible for translating data into clear insights to the business's most critical growth questions — enabling internal teams to optimize investment, grow orders for online / in stand transactions, improve frequency, and maximize lifetime value.

THE FLAVOR YOU ADD...

Guest Analytics & Measurement Execution

• Manage analytics across the guest journey, including stand-level visits, digital engagement, and loyalty participation.
• Track and report on visit frequency, spend, and lifetime value across all guest segments.
• Define clear frameworks to quantify incremental sales, performance versus plan, and ROI.
• Partner with Finance and Analytics to align on definitions, methodologies, and performance narratives.
• Develop insights that connect online and offline guest behavior into a unified performance view of the guest.

Reporting & Performance Cadence

• Build and maintain dashboards and reporting across daily, weekly, and monthly cadences tied to core KPIs.
• Ensure reporting clearly surfaces trends, risks, opportunities, and recommended actions.
• Deliver concise, executive-ready insights that support fast, confident decisions.

Digital, Media & Loyalty Analytics

• Own analytics across app and web experiences, including funnel performance, conversion, and engagement.
• Lead loyalty performance reporting across segments, including frequency, retention, offer performance, and CLV indicators.
• Partner with Media teams to measure channel performance, audience effectiveness, and incremental impact.

Insights & Optimization Across Guest Journey

• Identify opportunities to improve guest frequency, retention, and value based on data and historical performance.
• Deliver clear, prioritized recommendations that inform optimization across marketing, digital, and loyalty initiatives.
• Support test-and-learn efforts for digital, loyalty, media and in stand activations and track outcomes to inform future investment.

Cross-Functional Leadership

• Work closely with Digital Product, Media Strategy & Activation, Loyalty & Personalization, and Finance teams.
• Serve as the connective tissue between data, strategy, and execution to ensure insights drive action.

MUST-HAVE INGREDIENTS...

• 4–6+ years of experience in analytics, performance measurement, or business intelligence, ideally within restaurant, QSR, retail, or consumer brands.
• Proven experience building analytics and reporting tied directly to business outcomes, not just activity.
• Strong understanding of digital analytics, media measurement, and loyalty performance metrics.
• Hands-on experience with analytics and visualization tools (e.g., GA, Adobe Analytics, Tableau, Power BI, Salesforce).
• Ability to communicate complex insights clearly to senior leaders and cross-functional teams.
• Comfortable operating in a fast-paced, growth-oriented environment.

Skills & Competencies

• Strong business and commercial acumen: ability to tie analytics directly to incremental sales, frequency, retention, CLV, and performance versus plan.
• Measurement strategy and analytical rigor: design practical frameworks that quantify impact across digital, media, and loyalty, not just activity.
• Insight-to-action translation: converts data into clear recommendations, priorities, and decisions that drive growth and efficiency.
• Executive communication and influence: delivers concise, credible insights and influences cross-functional leaders without formal authority.
• Cross-functional operating discipline: builds trusted reporting cadences, ensures data quality, and partners effectively across product, media, loyalty, and finance.

WHO IS 7 BREW...

7 Brew is a rapidly expanding drive through beverage experience with over 600+ locations across 38 states in the US. We are one of the fastest-growing QSR brands in the world, with plans to open more domestic locations in 2026.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

Our mission is to cultivate kindness one tasty drink at a time.

WHAT'S BREWING IN THIS ROLE...

The Manager of Menu Strategy & Category Management plays a key role in advancing 7 Brew's mission to cultivate kindness by creating a positive experience. This position leads the development and execution of menu & category strategies to fuel brand growth, increase guest satisfaction, and enable operational excellence.

As the leader of the Category Management function within the greater Innovation & Category Management group, the Manager brings category strategy and menu planning to life in service to 7 Brew's growth objectives.

THE FLAVOR YOU ADD...

Beverage Development & Prototyping

• Assist in hands-on development of new beverage concepts across 7 Brew's current and future menu.
• Build and refine drink prototypes in a test environment, adjusting ratios, ingredients, and preparation methods to optimize taste and consistency.
• Conduct structured tastings and attribute evaluations using sensory methods.
• Document all formulations, testing notes, and revisions with precision and organization.
• Support bench-top experimentation to improve flavor balance, cost efficiency, and scalability.

Product Testing & Validation

• Execute product testing protocols, including internal tastings, small group panels, and operational simulations.
• Evaluate drink build complexity, ticket times, ingredient handling, and back-of-house flow implications.
• Identify potential operational friction points and recommend adjustments to simplify execution.
• Assist in preparing samples and materials for cross-functional reviews and pilot programs.
• Manage incoming product samples of current and future products, cataloging supplier shipments, managing inventory, organizing and executing timely test plans, and frequently being the first to review and assess a product for the Innovation group.

Operational Feasibility & Back-of-House Integration

• Apply knowledge of Brewista skills and back-of-house procedures to ensure new beverages are realistic and executable in a high-volume drive-thru environment.
• Consider equipment limitations, prep processes, storage constraints, and speed-of-service requirements during development.
• Support in-store pilots by observing preparation, gathering feedback, and documenting operational learnings.
• Partner with Field Operations and Training to understand how new products impact workflow and team experience.

Cross-Functional & Supplier Collaboration

• Assist in sourcing and testing new ingredients, flavors, and components with Supply Chain, Procurement, and FSQA functions at 7 Brew. Where appropriate, work directly with supplier partners on ingredient assessments and drink build prototypes.
• Support product evaluations for quality, consistency, shelf life, and functionality in beverage applications.
• Maintain organized records of ingredient specifications, samples, and test results.

Innovation Pipeline Support

• Help maintain organized trackers of concepts, test results, pilot learnings, and development stages.
• Contribute to innovation briefs and summaries that clearly communicate flavor intent, build instructions, and operational considerations.
• Support preparation & tear-down for stage-gate meetings, tastings, and executive reviews.

Culture of Experimentation

• Contribute to a fast-paced test-and-learn environment by actively building, tasting, iterating, and refining ideas.
• Demonstrate curiosity about flavor trends, beverage formats, and emerging ingredients.
• Help build a structured "learning library" of documented test results and best practices for future innovation.

MUST-HAVE INGREDIENTS...

Education

Bachelor's degree required; preferred concentration in Food & Beverage Science, Culinary Arts, Marketing, or Business.

Experience

• Sufficient experience in foodservice industry, particularly in QSR and coffee shops as a barista.
• Hands-on experience preparing beverages in a fast-paced setting strongly preferred.
• Operational or back-of-house experience at 7 Brew or similar drive-thru/QSR concept is highly valued.

Skills & Attributes

Hands-On Builder: Enjoys physically making beverages, testing variations, and working in a kitchen or lab environment.

Flavor Curiosity: Strong interest in flavor pairing, ingredient functionality, beverage trends, and sensory evaluation.

Operational Awareness: Understands Brewista skills and back-of-house workflows; able to anticipate how a new drink will affect speed, prep, and execution.

Detail-Oriented: Maintains accurate documentation of formulas, tests, and results.

Adaptable & Energetic: Comfortable working in a fast-moving, experimental environment where ideas evolve quickly.

Collaborative: Works well across Marketing, Supply Chain, FSQA, Operations and Training to bring concepts to life.

Growth Mindset: Eager to learn the full innovation lifecycle from ideation through pilot and launch.

Performance Metrics

• Quality, accuracy, and organization of product testing documentation.
• Effectiveness and repeatability of beverage prototypes.
• Operational feasibility of developed concepts.
• Timely support of pilot testing and launch readiness.
• Positive cross-functional collaboration and feedback.

Career Trajectory

This role provides foundational experience in hands-on beverage R&D and innovation execution. With demonstrated growth and performance, this role enables an entry-level employee to continue developing in the food & beverage space, adding product development skillset with strategic innovation experience over time.

Cultural Fit

7 Brew's Innovation team is entrepreneurial, fast, and flavor-obsessed. We test, taste, adjust, and repeat — constantly. The ideal candidate is curious, practical, energized by experimentation, and passionate about creating beverages that are as executable as they are exciting.

If you love asking "What happens if we try this?" — and then actually building it — this role is for you.