Marketing, Advertising and PR Jobs in Kagel Canyon

Description

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Digital Marketing Manager based in San Fernando, California.

About the Role

We are seeking a Consumer-Focused Digital Marketing Manager with a strong background in CPG marketing (preferably dairy) to lead our digital initiatives. This role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results. You will manage social media, paid advertising, SEO/SEM, content creation, and AI-driven optimization across multiple platforms.

From your EXPERTISE to ours

Key responsibilities for this position include:

Pillars To Success:

• A key contact for Digital marketing, working with the senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages / campaigns.
• Responsible for managing the delivery of all B2B Digital marketing communication, including email / social /website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging.
• Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.
• Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategical materials and deployments to fruition per the strategical plans and forecasts.
• Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence.
• Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning.
• Consumer-Centric Strategy: Develop and execute digital marketing strategies based on consumer insights and behavior.
• Social Media & Paid Ads: Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking.
• SEO & Keyword Analytics: Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic.
• Content Creation & Virality: Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations.
• AI-Driven Optimization: Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization.
• Analytics & Reporting: Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions.
• Retail & Marketplace Integration: Manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments.
• Email Marketing & Automation: Build and manage email campaigns, leveraging automation for efficiency.
• Trend Monitoring: Stay ahead of emerging digital marketing and AI trends.
• Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget.
• Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered.
• Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside of the industry. Using any insight gained to inform Karoun's trade and marketing related activities.
• Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight.
• Represent as digital marketing lead in key partnership team (sales) events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Similarly, will then also represent the voice of the marketing/sales team in related meetings.
• Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives.
• Proactively work with internal and external partners and business relation colleagues to create and deliver assets than can be used where possible.
• Share best practice and learnings from and with colleagues and stakeholders.
• Advocates and supports Head of Marketing and Sales Management as and when needed.
• Provide the sales team with support on proofing key digital marketing materials.
• Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other dept. partners.

This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

Desired attributes:

• Role model: Lactalis Leadership Model culture essentials in their leadership style: Have approachable style and a 'can do' attitude with a highly evolved 'customer service' approach.
• Consumer-First Mindset: Understands consumer behavior and creates strategies that resonate.
• Strategic Thinker: Designs and executes campaigns that deliver measurable results.
• Creative Innovator: Creates content that drives engagement and brand loyalty.
• Analytical Expert: Uses data and AI insights to optimize performance.
• Tech-Savvy: Comfortable with the latest tools and trends in digital marketing.
• Strong project management skills with the ability to juggle multiple initiatives.
• Field-oriented mindset with hands-on experience in store-level execution.
• Analytical and data-driven, with a focus on KPI tracking and actionable insights.
• Excellent communication and collaboration skills across departments.
• Proficient in budget planning and resource allocation.
• Highly proactive, detail-oriented, and results-focused.
• Proficient in Microsoft Office (Excel, Outlook, Word).
• Expert in internal and external relationship building and management
• Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously.
• Dynamic, problem-solver with an Innovative and creative mindset.
• Strong communication, presentation, negotiation and influencing skills.
• Attention to detail and quality control.
• Passionate about delivering optimal results
• Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints.
• Will resolve differences of opinion by seeking mutually acceptable solutions.
• Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others.
• Seeks feedback from other team members.
• Is highly motivated and energetic and has "can do" attitude.
• Is able to work in teams from across the organization, not just within their area of specialty
• Willingness to continue developing and growing in the marketing field and responsibilities
• Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.
• Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.
• Good problem-solving skills.
• Excellent attention to detail.
• Be driven by the delivery of a proactive marketing team, taking ownership of issues and solving them.
• Ability to explain things clearly. Comfortable with having conversations with stakeholders of various levels of seniority.
• Be excellent at planning and prioritizing and have excellent organization and time-management skills
• Enjoy working in a team, both immediate and cross-functional, and is a strong, proactive and reliable team member.

Education and Specific Experience Requirements

• Bachelor's degree in Digital Marketing, Marketing relevant degree or similar level qualifications or equivalent related field/experience.
• 5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics.
• CPG marketing experience required; dairy category experience strongly preferred.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI-powered marketing platforms.
• Strong understanding of pixels/tags, heatmap analysis, and campaign KPIs.
• Experience managing campaigns for retailers and marketplaces.
• An understanding of marketing communications practices and techniques
• Marketing communication experience across
• managing various channels including advertising
• Relationship management experience skills
• Relevant legislative understanding
• Proven experience presenting to a variety of key stakeholders
• Exemplary interpersonal and leadership skills with particularly strong experience in communicating and influencing throughout all levels of a business
• Proven commercial acumen
• Stakeholder management
• Keen ability to multi task with strong organizational skills
• Knowledge of IT packages including Excel, Word, Power Point
• Ability to analyze data and draw conclusions, making and presenting recommendations as appropriate.
• Exceptional written and verbal communication.
• Time management, prioritization and organization.

Skills/Abilities

• Strong organizational skills and attention to detail.
• Must be self-motivated, organized and possess strong problem-solving skills.
• A curious self-starter, able to work independently without excessive oversight
• An effective multi-tasker that can set priorities and schedule work activities
• Ability to effectively present information to management.
• Interpersonal and communication skills.
• Ability to present, converse and report professionally to Lactalis Leadership.
• Teamwork, good communication skills to work closely across departments.
• Should possess strong communication and organization skills
• Ability to manage multiple projects in a fast-changing environment.
• Highly motivated, dynamic, efficient, and fast learning.
• Positive attitude, flexibility and a strong work ethic are critical to thriving in this position.
• You have strong communication & interpersonal skills.
• You have strong analytical skills and are comfortable dealing with numerical data.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
• Excellent communication, analytical, and creative skills.

Desirable:

• Ability to use and familiarity with email, marketing, social media and website content management systems
• Specialist marketing qualification
• Ability to adapt PDF's
• Good project management skills
• Copywriting

Other

• Eligibility to participate in Incentive Plan.
• Schedule and additional requirements outlined below:

We promote work-life balance, but as Digital Marketing, there are occasions business needs may/can require weekends, evenings, additional hours availability and flexibility, such as but not limiting to, reporting to our or other locations, Food or trade shows, trainings, events, company engagement activities, etc.

Business travel, such as, requirement to travel for Lactalis and/or Karoun related purposes to, conferences, meetings internal and external, trainings, etc. (Overnight stays as needed) [Travel i.e., airplane, auto]

• Job Type: Full-time

Physical Demands

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Essential Duties and Responsibilities of this job.

Office: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.? This is largely a sedentary role sitting at a computer for an extended period;? However, this would require the ability to move around within an office environment and bend or stand as necessary and to?move about inside the office to access file cabinets, office machinery, etc.?Regularly communicates with others both verbally and in writing to convey information.?? Air travel required when active participation in meetings outside the office are deemed necessary.?

Work Environment

The Work Environment characteristics described here are representative of those an employee encounters while performing the Essential Functions and Responsibilities of this job.

Office: This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines.? This job requires interaction with others on a regularly basis.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations

Description

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Trade Marketing Manager , based in San Fernando, California.

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in close collaboration with Sales and Marketing teams to enhance brand visibility, drive product performance, and ensure strategic execution at the point of sale.

From your EXPERTISE to ours

Key responsibilities for this position include:

Pillars To Success:

• Strategic Planning & Execution
• Develop and implement trade marketing plans aligned with brand and commercial objectives.
• Manage the full cycle: planning, budgeting, execution, and performance tracking.
• Retail Program Management
• Coordinate demos, discounts, campaigns, schematics, and public events.
• Ensure consistent and high-quality execution across retail channels.
• Cross-Functional Collaboration
• Partner with Sales and Marketing to align trade strategies with business goals.
• Serve as the link between field execution and brand strategy.
• Store Visits & Market Insights
• Conduct weekly store visits to:
• Monitor pricing, out-of-stocks (OOS), inventory, product placement, and presentation.
• Benchmark against competitors and identify emerging trends or new product launches.
• Share actionable insights with internal teams.
• Performance Analysis
• Track and report KPIs for all trade initiatives.
• Leverage data to refine strategies and improve ROI.
• Assist in preparing, planning, and actively managing an annual trade marketing budget
• Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc.
• Planning and execution, including promotional, digital, and in-store shopper marketing activation, and E-commerce programs for our Karoun brand(s).
• Develop Shopper Point of Sale material & own inventory tracking.
• Execute digital coupons, analyze results, and present them to the Sales and Marketing Teams.
• Develop sell sheets and communicate with the appropriate stakeholders.
• Manage the calendar of all shopper Marketing and E-Commerce activities.
• Help analyze campaigns by working with Lactalis Category Management team in pulling syndicated data such as IRI.
• Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors.
• Help analyze E-Commerce activations by pulling reports and interpreting results.
• Help develop and publish A+ product content for E-Commerce uses in collaboration with vendors and Marketing.
• Pricing and Competitive Analysis by checking stores for all classes of trade on a regular basis and reporting to team.
• Manage Customer Portals/Digital Deals, responsible for monitoring our online presence through customer portals.
• Work closely with our Marketing Manager to plan demo activity for our items.
• Work with Head of Marketing, marketing team, and sales in planning customer specific trade and marketing promotional calendars.
• Maintenance of Current Programs for All Customers, including promotional and new item contracts.
• Assist in preparation of food shows and attend events as needed.
• Responsible for managing the entire sample request proces.
• Attend select virtual and in-person calls with customers, including customer buying and marketing team.
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the monthly, quarterly, and/or annual marketing priorities.
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers or consumers..
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
• Leading activation programs with partners to improve brand visibility.
• Analyzing the points of sales regularly to ensure that the brand is visible, and also confirm guidelines are respected..
• Update the competitor database by documenting new competitors, new products or developments, product prices, location, and customer feedback on competitors' products.
• Generate social media campaigns and activities to further increase brand awareness and exposure in liaison with marketing team.
• Identify marketing and PR opportunities as well as networking events.
• Organize and execute promotions including store, supermarket promotions and samplings.
• Report and evaluate the effectiveness of all marketing activities.
• Report on trade presence

This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

From your STORY to ours

Qualified applicants will contribute the following:

Desired attributes

• Proven experience in B2B and B2C retail environments, preferably in Consumer Packaged Goods (CPG)-ideally dairy.
• Strong project management skills with the ability to juggle multiple initiatives.
• Field-oriented mindset with hands-on experience in store-level execution.
• Analytical and data-driven, with a focus on KPI tracking and actionable insights.
• Excellent communication and collaboration skills across departments.
• Proficient in budget planning and resource allocation.
• Highly proactive, detail-oriented, and results-focused.
• Proficient in Microsoft Office (Excel, Outlook, Word).
• Expert in internal and external relationship building and management
• Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously.
• Dynamic, problem-solver with an Innovative and creative mindset.
• Strong communication, presentation, negotiation and influencing skills.
• Attention to detail and quality control.
• Passionate about delivering optimal results
• Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints.
• Will resolve differences of opinion by seeking mutually acceptable solutions.
• Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others.
• Seeks feedback from other team members.
• Is highly motivated and energetic and has "can do" attitude.
• Is able to work in teams from across the organization, not just within their area of specialty
• Statistical aptitude and/or database knowledge
• Willingness to continue developing and growing in the marketing field and responsibilities
• Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.
• Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.
• Knowledge of syndicated data such as IRI a plus.
• Good problem-solving skills.
• Excellent attention to detail.
• Some practical experience through prior internships or professional experiences in E-Commerce and/or Consumer Packaged Goods (CPG) preferred.
• Knowledge of syndication channels and content service providers (moved from Education)

Requirements

Education and Specific Experience Requirements

• BA in Marketing, Business, or related field or equivalent discipline preferred
• A minimum of Five years' experience in trade marketing, brand marketing, or marketing management (experience in the food industry would be an asset)
• Experience managing a brand across multiple markets.
• Experience in management and execution of budgets
• Proficiency with Microsoft programs
• Knowledge, Skills, and Abilities Requirements
• You have prior experience in Trade Marketing.* Understanding of grocery purchasing behavior and the Consumer-Packaged Goods marketplace.
• 1-2 years of retail, sales, event or trade marketing experience, e-commerce preferred.

Skills/Abilities

• Strong organizational skills and attention to detail.
• Must be self-motivated, organized and possess strong problem-solving skills.
• A curious self-starter, able to work independently without excessive oversight
• An effective multi-tasker that can set priorities and schedule work activities
• Ability to effectively present information to management.
• Interpersonal and communication skills.
• Ability to present, converse and report professionally to Lactalis Leadership.
• Teamwork, good communication skills to work closely across departments.
• Should possess strong communication and organization skills
• Ability to manage multiple projects in a fast-changing environment.
• Highly motivated, dynamic, efficient, and fast learning
• Positive attitude, flexibility and a strong work ethic are critical to thriving in this position.
• You have strong communication & interpersonal skills.
• You have strong analytical skills and are comfortable dealing with numerical data.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Other

- Ability to travel as needed domestically, approx.. 85% of the time. Overnight as needed.

- Marketing position does require driving to attend brand exposure opportunities, retail stores, meetings, events, shows, broker business relation matters, business/product related prospects

This is an on-site position.

Full-Time

Overtime/weekends

Eligibility to participate in Incentive Plan.

Physical Demands

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Essential Duties and Responsibilities of this job.

Office: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.? This is largely a sedentary role sitting at a computer for an extended period;? However, this would require the ability to move around within an office environment and bend or stand as necessary and to?move about inside the office to access file cabinets, office machinery, etc.?Regularly communicates with others both verbally and in writing to convey information.?? Air travel required when active participation in meetings outside the office are deemed necessary.?

Work Environment

The Work Environment characteristics described here are representative of those an employee encounters while performing the Essential Functions and Responsibilities of this job.

Office: This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines.? This job requires interaction with others on a regularly basis.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations