Marketing, Advertising and PR Jobs in Dunwoody, GA

The Director, Events will be responsible for developing and executing a comprehensive event strategy that supports brand visibility, audience engagement, and business objectives across the company. This role manages all aspects of event planning and execution, including industry conferences, client summits, and internal events. This position requires translating business goals into measurable event deliverables. The Director, Events will work closely with marketing, sales, internal communications, creative, and leadership teams to ensure events meet brand standards and align with company objectives.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

Event Strategy, Planning, and Execution – 55%

• Develop and implement a strategic event roadmap aligned with marketing, sales, and business objectives.
• Lead annual planning, budgeting, and calendar development for internal and external events.
• Collaborate cross-functional to ensure event initiatives support broader business priorities.
• Conceptualize event experiences that reflect and represent 's brand and culture.
• Oversee logistics, vendor relationships, contracts, and on-site operations.
• Manage budgets, timelines, and resources to ensure seamless execution.
• Direct live event operations to ensure quality, consistency, and brand alignment.
• Serve as the primary contact for internal stakeholders, vendors, and partners.

Event Marketing and Performance - 30%

• Partner with digital, creative, field marketing and social teams to develop integrated event promotion and follow up strategies.
• Ensure consistent messaging and visual identity across all event marketing materials.
• Establish and track KPIs to measure event success and ROI.
• Deliver post-event analysis with actionable insights for continuous improvement.
• Leverage attendee (internal and external) feedback and engagement data to optimize future planning.

Leadership and Team Development - 15%

• Manage and develop the events team
• Promote accountability, operational efficiency, and collaboration within the team

SECONDARY FUNCTIONS (IF APPLICABLE)

• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• Supervises a team of direct reports.
• Manages vendor relationships and event budgets.
• Communicates externally with venues, agencies and partners.

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor's degree in marketing or related field
• 9+ years in event strategy and execution
• Experience managing large-scale trade shows, conferences, and multi-brand portfolios.