Jobs in Cumberland Indiana

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Marketing Strategist
🏢 Bowen
Salary not disclosed
Indianapolis, IN 1 week ago

Job Title: Marketing Strategist


The Opportunity: We are seeking an individual who is experienced in corporate marketing, and is able to manage a wide range of strategies and tools in support of new revenue development and effective corporate communication. This person should exhibit strong interpersonal relational skills, and effectively manage projects to a desired outcome.


Who We Are: Our people are our strength. As an employee-owned national construction company, we prioritize collaboration, innovation, and continuous improvement. We're committed to fostering a culture of growth and empowerment, where every team member is valued and supported.


What You’ll Do:

Primary Responsibilities:

  • Work with Bowen teams to develop proposal responses
  • Review proposal requirement documents issued by owner
  • Develop structure and content considering required elements for proposal, client and reviewer audience, existing assets and collateral materials to support the proposal
  • Actively manage inputs from multiple stakeholders to drive proposal to completion
  • Work in collaboration with the marketing team to continually maintain, protect, and improve Bowen’s brand within and outside of Bowen
  • Work collaboratively with the Business Development team and other departments to understand selling and communications challenges, and subsequently develop / execute strategies to overcome them
  • Train new employees on the tools available to tell Bowen’s story and share the stories of their projects
  • Support corporate communication through newsletters, intranet, and other tools
  • Lead projects for development and update of corporate marketing materials and selling tools
  • Support other Bowen departments’ efforts in communication
  • Evaluate and manage third party-partners and consultants to complete projects
  • Produce advertisements and communications, including internal corporate communications
  • Drive efficiency within the department to continually expand services and serve multiple stakeholders quickly


Secondary Responsibilities:

  • Support prequalification efforts with new owners
  • Support the update and maintenance of project and resume information
  • Support community projects with leadership and communication tools
  • Support business development teams with conference needs


Skills and Experience:

  • Bachelor’s Degree in Marketing or Communications from a 4-year institution. Minimum 3 years experience in marketing. Experience with construction is helpful, but not required.
  • Excellent interpersonal skills
  • Positivity
  • An eye for design and the ability to maintain visual standards of marketing materials
  • High level of accountability to self and team
  • Ability to produce basic video content
  • Ability to work in both printed and digital tools, including: Adobe Creative Suite, Office Suite, Website Manipulation, Salesforce, Google Photos. Adobe InDesign experience is perferred.
  • Ability to operate social media channels, and publish appropriate content in company voice
  • Accountability to deadlines
  • Ability to effectively prioritize requests from within the organization
  • Excellent written communication skills
  • Curiosity and interest in learning more about Bowen’s construction projects
  • Commitment to understand past project work and how it applies to future work
  • Ability to speak in front of groups as an ambassador of the marketing department
  • Analytical and problem solving skills
  • Ability to manage multiple projects and deliverables at once
  • Attention to detail and high level of accuracy
  • Ability to self-direct efforts


Benefits:

  • Competitive Base Salary
  • Medical, Dental and Vision Insurance
  • PTO from Day 1
  • 7 Paid Holidays (plus 6 additional half-days), 1 Community Day, 1 Floating Holiday
  • Paid Parental Leave
  • Annual Discretionary Bonuses
  • Employer-paid Life Insurance with supplemental options
  • 401k with Company Match
  • HSA and FSA options
  • Employee Referral Program
  • Wellness Program
  • Employee Assistance Program (EAP)
  • Short and Long-Term Disability
  • Family Planning and Adoption Assistance
  • Education Reimbursement
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